19-04-2018

Nikon wins four TIPA World Awards 2018: D850, D7500, COOLPIX W300 and AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR

Amsterdam, The Netherlands, 19th April 2018: Nikon is pleased to announce that four of its products are recipients of the prestigious TIPA World Awards 2018, sponsored by the Technical Image Press Association (TIPA), a global authority in the photography and imaging industry. The Nikon D850 won ‘Best DSLR Professional’, the Nikon D7500 won ‘Best APS-C DSLR Expert’, the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR was voted ‘Best Professional Lens’ and the COOLPIX W300 was awarded ‘Best Rugged Camera’.

TIPA comments for Nikon D850 – winner of ‘Best DSLR Professional’ award

The Nikon D850 brings together all the elements that make it this year’s choice for best pro DSLR. With its 45.7 MP BSI CMOS sensor and EXPEED 5 processor, the D850 can capture up to 9 fps (using the optional MB-D18 Multi-Power Battery Pack with the EN-EL18B battery – used in the D5 – inserted) for 51 consecutive shots in 14-bit NEF format. Focusing is rapid, with 99 cross-type sensors and a dedicated AF processor that can capture images in light as low as -4EV. The body is made with rugged magnesium alloy and carbon fibre materials with dust and water-drop resistance, as well as battery life that can handle up to 1840 shots at full resolution or 70 minutes of HD-video off a single charge. 

TIPA comments for Nikon D7500 – winner of ‘Best APS-C DSLR Expert’ award

Aimed squarely at photographers who want to take advantage of Nikon’s full range of lenses and imaging expertise at a mid-range price, the DX format, 20.9 MP D7500 gives photographers a sense of control over its many parameters and imaging options that are well thought out and combine both pro and amateur features. The camera has very good low-light performance, excellent battery life, and a touchscreen, tiltable 3.2 inch LCD. ISO options range between 100-51,200 with a top shutter speed of 1/8000 second with 8 frames per second framing rate at full resolution. There are numerous advanced options that allow photographers to fully explore a host of creative imaging opportunities.

TIPA comments for the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR – winner of ‘Best Professional Lens’ Award 

Imagine a lens with a built-in 1.4X teleconverter, up to 4 stops of vibration reduction, advanced dust and moisture sealing, internal focusing, and the ability to easily extend focal length (from max 400mm to 560mm, or as long as 840mm on a DX format camera) with the flip of a switch. Built for the sports, event, nature, and wildlife photographer, the integration of the teleconverter in the lens means that imaging excellence is optimized in terms of light transmission and edge quality. When combined with advanced Nikon cameras like the D850, outer areas of the frame can be used as cross-type sensors, further enhancing acquisition speed and quality.

TIPA comments for COOLPIX W300 – winner of ‘Best Rugged Camera’ award

Active outdoor adventure photographers can bring the Nikon COOLPIX W300 along, knowing that it can handle whatever comes. Waterproof¹ to 30 meters, freeze-proof² to -10 degrees C, shock-proof³ and dust-proof, the COOLPIX W300 delivers 4K video and 16 MP stills, as well as time-lapse movies. Imaging options are expanded with a 5X optical zoom with Nikon's Hybrid Vibration Reduction while the 4K UHD video features stereo sound, and all the action can be shared via Bluetooth and built-in WiFi through the SnapBridge app. The COOLPIX W300 is a helpful traveling companion as well, with an onboard GPS, an eCompass, an altimeter, depth gauge, and even an atmospheric and water pressure gauge to boot.

The awards cover photographic and imaging products released between 1st April 2017 and 31st March 2018 across a number of categories, and are voted for by editors of prestigious camera and imaging magazines from around the world.

Please visit the TIPA World Awards website for more information www.tipa.com

¹ Waterproof: clears Nikon testing conditions that are equivalent to JIS/IEC Protection Class 8 (IPX8). Shooting at depths up to 30m is possible for approx. 60 minutes
² Freeze-proof/dustproof: clears Nikon testing conditions that are equivalent to JIS/IEC Protection Class 6 (IPX6)
³ Shockproof: clears Nikon testing conditions that conform to MIL-STD 810F Method 516.5-Shock (dropped onto plywood of 5 cm thickness from a height of 240 cm)