
Nikon UK is pleased to announce the introduction of a new wide aperture fixed-focal length NIKKOR lens, the AF-S NIKKOR 50mm f/1.4G. The new lens has a fast maximum aperture of f/1.4 respectively for a bright viewfinder experience, beautiful background blur with shallow depth of field. It also incorporates Nikon’s ultra-compact Silent Wave Motor (SWM) ring-type for silent, fast and accurate focusing and enables autofocus in cameras without a built-in motor, such as the Nikon D40 and Nikon D60.

Nikon UK is pleased to announce the introduction of the AF-S DX NIKKOR 18-105MM F/3.5-5.6G ED VR. The new NIKKOR lens, with a focal length between 18 and 105 mm, is a high performance and cost efficient lens with a focal length equivalent to 27 to 157.5 mm in 35 mm format that has been designed to partner with Nikon’s D90.
Nikon Europe today announced its sponsorship of the 2008 Open Golf Championship. This is the 15th consecutive year the company has sponsored the competition, making it one of the longest-running sponsorships of this world-famous event since its conception back in 1860.
Nikon Europe today announced its sponsorship of a pan-European photographic initiative to highlight the continent’s superb natural heritage: Wild Wonders of Europe. This unique project, involving more than 50 of Europe’s top photographers on some 100 assignments in over 40 countries, is scheduled to be the most spectacular wildlife show ever seen and aims to inspire the citizens of Europe to look after and protect their own natural habitat. Nikon is delighted to sponsor this significant project with photographic equipment and promotion through the Nikon media channels.

Nikon strengthens the NIKKOR line-up with two New Perspective Control lenses
Nikon is pleased to confirm the introduction of two new NIKKOR specialist lenses: PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D. The PC NIKKOR lenses designed for specialist applications in architecture, commercial and landscape photography maximised by the Perspective Control capabilities offer a tilt/shift mechanism, revolving capability and auto aperture control.