Press

09/02/2011 - London | United Kingdom

Nikon adds even more power to the COOLPIX performance range with two new high-end compacts

Nikon today strengthens its COOLPIX Performance range with two new models that raise the bar for high functionality in a compact body. The COOLPIX P300 is a brand new model for the P-series, aimed at those who are passionate about photography and want to use the full capacity of a superior compact camera. The COOLPIX P500 replaces the highly-acclaimed P100 advanced bridge camera, and packs in an even more impressive zoom range.

To ensure sharp shooting in any situation, both cameras feature a highly sensitive back illuminated CMOS image sensor, so that even in low light or extremely bright conditions, shots are recreated exactly as you experienced them.


Sander van Velzen, Product Manager for Consumer Products at Nikon Europe comments: “Discerning photography enthusiasts will love the new P300: not only does it look good, but the newly-developed super bright f/1.8, 24mm wide angle zoom lens produces stunning, true-to-life images with outstanding resolution and detail. Meanwhile, the P500 has a versatility that fans of its predecessor will recognize, but offers an even bigger range, with 36x zoom from 22.5mm ultra wide-angle to 810mm super-telephoto coverage.”

¹35mm equivalent
²35mm equivalent

For complete creative control – the COOLPIX P300

Ensuring excellent image quality and user experience, the COOLPIX P300 is a powerful compact with an incredibly bright lens that delivers beautiful results, particularly when shooting at night or in challenging lighting conditions. The specially crafted NIKKOR lens offers a fast f/1.8 aperture, starts at an ultra-wide 24mm and has 4.2x zoom. It also employs Nikon’s High Refractive lndex glass to deliver sharp images with high contrast.


The COOLPIX P300 helps unleash the user’s photographic potential, with full manual controls offering four exposure modes: Programmed Auto (P), Shutter-priority (S), Aperture-priority (A) and Manual (M). Combined with a highly sensitive 12.2 megapixel back illuminated CMOS image sensor, this camera offers the creative freedom to capture scenes just as you see them, whether in bright daylight or atmospheric dimness.


Also ensuring that you get the shot you want is the camera’s high-speed continuous shooting function. Users can take up to 7 continuous shots at eight frames per second; perfect for capturing moving objects or creating a montage.


When you want to capture more than one moment, simply switch to Full (1080p) HD movie recording with stereo sound. Optical zoom and autofocus are available during recording and you can capture a photo while still filming. The P300 can film in slow or fast motion using recording speeds of up to 120fps (VGA), giving even more creative freedom.


Images and movies can be reviewed on the large 7.5 cm (3 in.) 921k-dot LCD monitor which offers vivid colour reproduction and sharp contrast. Boasting Nikon’s Clear Color Display technology, it reduces power consumption and minimizes reflections, even in bright sunlight.


The COOLPIX P300 will be available in black.

High-power zoom that has it covered – the COOLPIX P500

A superb performer with incredible range, the compact COOLPIX P500 boasts an astounding 36x zoom, a tiltable high resolution 921K dot LCD monitor and Full (1080p) HD movie recording. Whether capturing a sweeping vista or getting up close to wildlife, the camera’s ultra 22.5mm wide-angle to 810mm super-telephoto coverage will make sure you get the shot you want.


Perfect for capturing distant objects and bringing them closer, such as in sports or wildlife photography, the 36x superzoom offers impressive capabilities. A unique side control lever also enables smooth, steady zooming throughout the long zoom range when shooting photos or movies.


Anti-blur technology within the camera counters blurred images in seven key ways:
• Hybrid VR (Sensor-shift and Electronic Vibration Reduction) reduces the effect of camera shake and can be set simultaneously for additional protection
• High ISO (up to 3200) light sensitivity reduces the risk of blurred images with fast-moving subjects or in low-light
• Motion detection compensates for camera and subject movement
• Best Shot Selector (BSS) automatically selects the sharpest of up to 10 sequential shots
• Night Portrait Mode combines images with varying exposure to counter blur
• Night Landscape mode lets you shoot sharp images at low ISO
• HDR backlight mode offers impressive tonal detail in any situation

 

When filming in Full (1080p) HD with stereo sound, not only are the optical zoom and autofocus functions available, but you can also capture a photo at any time. Giving even more options, the COOLPIX P500 can film in slow or fast motion using recording speeds of up to 240fps (QVGA). What’s more, a built-in HDMI connector with HDMI-CEC support enables you to link the P500 directly to an HD-enabled TV, and view your photos and films with family and friends.


The tiltable LCD monitor will help you discover your creative side, making it easy to take shots from above or below and immortalize scenes that are just are you remember them. Advanced exposure modes also allow control over key settings and a dedicated continuous shooting button allows quick switching from single-frame to continuous shooting.


The COOLPIX P500 will be available in black.

ViewNX 2

ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated advanced movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.

EXPEED C2

The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.

Nikon my Picturetown

You can now back-up your images safely and securely using my Picturetown (www.mypicturetown.com), the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.