Brits are so in tune with their senses that they can recall the smell associated with a scene or location – just by looking at a photo of it. That’s according to research released by Nikon today to celebrate the launch of its new range of COOLPIX compact cameras, which capture memories in more vivid detail than ever before.

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Nikon has launched a new pan-European advertising campaign which has the seal of approval from global popstar, Robbie Williams. The I AM NIKON TV campaign premieres in the UK over the Easter weekend from 2nd – 5th April 2010 on ITV, Channel Four and Channel Five. The ‘I AM Nikon’ campaign and features the latest range of Nikon COOLPIX cameras and are aimed at bringing Nikon’s rich heritage of professionalism and innovation to a wider audience of aspiring photographers.

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Nikon UK is pleased to announce a new spring promotion offering cashback on D5000 and D90 digital SLR cameras from 12th February – 30th April 2010 inclusive.

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Nikon today announces a class leading ultra-fast aperture wide angle lens, the AF-S NIKKOR 24mm f/1.4G ED. Designed for professional reportage and landscape photography, the new lens features a ground-breaking optical design for Nikon’s range of class leading FX-format DSLR cameras.

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Nikon UK today announces the AF-S NIKKOR 16-35mm f/4G ED VR, the world’s first ultra-wide angle zoom lens with VR for FX-format cameras. The new lens offers an affordable and practical proposition for general photography with FX-format cameras such as the D700.

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Nikon UK today introduces a slim and ultra stylish compact camera, the S3000, as part of its new range of COOLPIX cameras launching this spring. The successor to the best selling S220, it’s packed with features making it fun and easy to take pictures anytime, anywhere.

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Nikon UK today announces the world’s slimmest wide angle 10x zoom camera, the S8000. One of its new range of COOLPIX cameras launching this spring, this stylish, high performance camera with HD video measures just 27.3mm thin.

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Nikon UK today announces an exciting series of cameras as part of its new range of COOLPIX compact digital cameras. It includes Nikon’s first Full HD camera, a compact touch screen camera and a compact shooter with a 15x zoom lens. These cameras will join the COOLPIX S3000 and COOLPIX S8000 to complete the new collection.

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Stand D40, Hall 9 &10, 7th-10th March 2010

Nikon UK is preparing for its annual appearance at the Focus-on-Imaging photography show which will be held at the NEC, Birmingham from 7th-10th March.

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