Nikon today announces a groundbreaking new 36.3 megapixel FX-format professional D-SLR, the Nikon D800. Designed to answer the needs of tomorrow’s photography and video today, the masterful Nikon D800 is packed with new technology that delivers unprecedented levels of depth and detail in photography, and offers all the flexibility necessary to shoot broadcast quality video.

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Nikon UK today launches a new Nikon 1 promotion offering cashback on Nikon 1 J1 and V1 kits from 2nd February – 2nd April 2012 (inclusive).

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Today, Nikon boosts its COOLPIX range of compact cameras with two new models that are as attractive as they are intelligent. The colourful S3300, successor to the hugely popular COOLPIX S3100, packs in 16-megapixels, a NIKKOR 6x zoom lens, 6.7 cm (2.7-in.) LCD screen, lens-shift vibration reduction technology, 720p video recording and in-camera filter effects. Meanwhile, the S4300 has all this and more, featuring a bigger 7.5 cm (3.0-in.) LCD monitor with touchscreen operation.

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Nikon today announces Nikon’s first camera designed specifically for use by all the family – from children all the way up to their grandparents. Waterproof, shockproof and featuring large buttons and simple menus, the COOLPIX S30 is a camera that all the family can really get to grips with. Meanwhile, a 10-megapixel sensor, NIKKOR 3x optical zoom lens, 6.7 cm (2.7-in) high-resolution LCD screen, 720p video recording and fun in-camera filters mean children and adults can capture their world with a camera that really works.

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London, UK, 1 Feb 2012 – Nikon today announces the COOLPIX L310, a high zoom camera that combines superior image quality with the flexibility of a long zoom, making it ideal for all types of photography. The camera’s 14-megapixel sensor and 21x wide-angle optical zoom lens work together to produce stunning results, whether you are shooting stills or HD movies.

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Nikon today announces two new high zoom compact cameras that are perfect for travel, sports events, music concerts and more. The slimline COOLPIX S9300 captures detail, thanks to a NIKKOR 18x optical zoom lens, a back-illuminated 16-megapixel CMOS image sensor, lens-shift vibration reduction, Full HD movie recording, 7.5 cm (3.0-in.) LCD monitor and built-in GPS. The colourful COOLPIX S6300 packs in a NIKKOR 10x optical zoom lens, a back-illuminated 16-megapixel CMOS image sensor, lens-shift vibration reduction and Full HD movie recording.

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Nikon unveils three new compact cameras that join its COOLPIX range. The trio consists of the COOLPIX S2600, an ultra-slim 14-megapixel camera with 5x optical zoom, the simple COOLPIX L25 with Easy Auto Mode, and the functional COOLPIX L26 with 16-megapixels and one-touch video recording.

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Today, Nikon enhances its COOLPIX Performance range with the introduction of the COOLPIX P310, a powerful compact camera that is prepared for serious photography. The new 16-megapixel camera boasts a bright f/1.8 NIKKOR 4.2x optical zoom lens with wide-angle coverage, back-illuminated CMOS sensor, advanced lens shift vibration reduction, Full HD movie recording, 7.5 cm (3.0-in.) high resolution LCD monitor and customisable function button.

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Nikon today announces two new super-zoom cameras. The COOLPIX P510, successor to the hugely popular COOLPIX P500, offers an astounding 42x optical NIKKOR zoom lens that reaches a powerful 1000mm super-telephone focal length, down to a 24mm wide-angle. It also packs a 16-megapixel back-illuminated CMOS sensor and advanced lens-shift vibration reduction. The 16-megapixel L810, successor to the COOLPIX L120, gets closer to the action than ever, thanks to a 26x extreme wide-angle optical zoom lens.

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Nikon UK is pleased to announce that its six special edition London 2012 sport optics products are now on sale and available to buy for customers looking to commemorate the prestigious event.

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Nikon today announces the launch of the D4, its new flagship D-SLR for photographers who are looking for the ultimate digital SLR camera to revolutionize photography.

Designed to push the limits and realize every shooting opportunity, this new professional FX-format camera brings new levels of image quality, speed and precision to both still photography and video.

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Nikon today announces a new fast aperture medium-telephoto lens – the AF-S NIKKOR 85mm f/1.8G.

The combination of the classic focal length, large (f/1.8) aperture and re-designed optical system that meets the requirements of today’s D-SLRs, delivers superb image quality whilst offering photographers an affordable way to take advantage of Nikon’s rich legacy of renowned 85mm NIKKOR optics.

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Nikon today introduces a brand-new flagship i-TTL Speedlight; the Nikon SB-910 that replaces the highly regarded SB-900.

Fast, versatile and powerful, with re-designed menus and controls, the SB-910 offers extensive opportunities for on-camera or wireless flash photography. A powerful tool for professionals who demand studio quality lighting, the new model combines enhanced operation with an extended zoom range of 17-200mm and three illumination patterns for total control over flash coverage.

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Nikon announces the addition VR to the EDG Fieldscope range. These new EDG VR Fieldscope models are the world's first Fieldscopes to incorporate a lens-shift type VR function.

The vibration reduction algorithm, based on Nikon's sophisticated VR mechanism used in NIKKOR VR lenses, has been optimized for these scopes and compensates external vibrations caused by wind and operations such as focusing, panning and tilting.

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Less than a year after its launch, Nikon’s inspiring DX-format SLR, the D7000, has won the category of 'European Advanced SLR Camera of the Year 2011-2012 at the EISA (European Imaging and Sound Association) awards. This follows up on the success of the same camera at the TIPA (Technical Image Press Association) awards, where it won ‘Best D-SLR Advanced’, and the red dot product design awards where it won a ‘red dot seal of approval’.

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Try out the COOLPIX S9100’s amazing 18x zoom capability with our ground-breaking augmented reality simulator. Simply follow the instructions and prepare to be amazed.

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Nikon today announces a completely new professional telephoto lens AF-S NIKKOR 200mm f/2G ED VR II to replace AF-S VR NIKKOR 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance.

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Nikon UK introduces the D3100, the most easy-to-use D-SLR to date, with full High Definition (HD) video.

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Nikon UK today announces a new super telephoto zoom lens – the AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR. With a focal length ranging from 55mm to 300mm (equivalent to 82.5mm to 450mm on DX format D-SLRs) it enables the user to really get up close and personal with distant subjects.

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Nikon UK is pleased to announce the introduction of the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR with a totally new zoom range to the NIKKOR line-up. Featuring almost 11x zoom ratio from 28mm to 300mm this versatile optic brings new levels of flexibility to FX format DSLR users.

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Nikon UK is pleased to announce the release of the AF-S NIKKOR 24-120mm f/4G ED VR, a brand new 5x zoom lens for FX format D-SLR photographers. The 24-120mm focal length continues to be a unique proposition in the NIKKOR lens range and the new version features a fixed f/4 aperture throughout the zoom range. It incorporates Nano Crystal coat and Nikon’s second generation VRII system.

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Nikon UK today announces a new fast aperture medium-telephoto lens – the AF-S NIKKOR 85mm f/1.4G. This lens supersedes the highly acclaimed AF NIKKOR 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer. This lens continues the rich legacy of NIKKOR 85mm optics and reflects Nikon’s continuing dedication to optical innovation.

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Nikon UK today unveils two new compact cameras to join its COOLPIX line-up. The duo consists of the S1100pj with integrated projector, the successor to the award-winning S1000pj, and the S5100, a versatile shooter with specialist technologies to ensure stunning shots even in low-light conditions.

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Nikon UK announces ViewNX 2, a comprehensive new version of its popular bundled software package that enables users to easily import, browse, edit and share images and D-movies.

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Nikon’s D3S professional FX-format D-SLR has won a top award from EISA (European Imaging and Sound Association), claiming the Best European Professional Camera prize. Nikon also came top in the Best European Professional Lens category, which was won by the AF-S NIKKOR 300mm F2.8G ED VR II super-telephoto lens.

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For the first time, Nikon introduces the latest images captured in space by D3S digital-SLR cameras and NIKKOR interchangeable lenses used by the National Aeronautics and Space Administration (NASA) aboard the International Space Station (ISS).

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Nikon UK is pleased to announce an exciting new TV sponsorship of popular daily Channel 4 TV show, Hollyoaks, which forms part of its wider TV advertising campaign.

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For the third year in a row, Nikon has claimed the DSLR top spot in the TIPA (Technical Image Press Association) Best D-SLR Professional award - this year picking up the award for the D3S. The Best Professional Lens prize was claimed by the AF-S NIKKOR 70-200mm f/2.8G ED VR II.

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Nikon UK today announces a new super telephoto zoom lens – the AF-S NIKKOR 200-400mm f/4G ED VR II. This lens replaces the highly acclaimed AF-S Zoom NIKKOR 200-400mm f/4G IF-ED VR and features the new generation of Vibration Reduction technology (VR II), Nano Crystal Coat and a new A/M mode, making it an ideal, versatile choice for sports and wildlife photographers.

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Brits are so in tune with their senses that they can recall the smell associated with a scene or location – just by looking at a photo of it. That’s according to research released by Nikon today to celebrate the launch of its new range of COOLPIX compact cameras, which capture memories in more vivid detail than ever before.

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Nikon has launched a new pan-European advertising campaign which has the seal of approval from global popstar, Robbie Williams. The I AM NIKON TV campaign premieres in the UK over the Easter weekend from 2nd – 5th April 2010 on ITV, Channel Four and Channel Five. The ‘I AM Nikon’ campaign and features the latest range of Nikon COOLPIX cameras and are aimed at bringing Nikon’s rich heritage of professionalism and innovation to a wider audience of aspiring photographers.

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Nikon today announces a class leading ultra-fast aperture wide angle lens, the AF-S NIKKOR 24mm f/1.4G ED. Designed for professional reportage and landscape photography, the new lens features a ground-breaking optical design for Nikon’s range of class leading FX-format DSLR cameras.

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Nikon UK today announces the AF-S NIKKOR 16-35mm f/4G ED VR, the world’s first ultra-wide angle zoom lens with VR for FX-format cameras. The new lens offers an affordable and practical proposition for general photography with FX-format cameras such as the D700.

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Nikon UK today introduces a slim and ultra stylish compact camera, the S3000, as part of its new range of COOLPIX cameras launching this spring. The successor to the best selling S220, it’s packed with features making it fun and easy to take pictures anytime, anywhere.

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Nikon UK today announces the world’s slimmest wide angle 10x zoom camera, the S8000. One of its new range of COOLPIX cameras launching this spring, this stylish, high performance camera with HD video measures just 27.3mm thin.

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Nikon UK today announces an exciting series of cameras as part of its new range of COOLPIX compact digital cameras. It includes Nikon’s first Full HD camera, a compact touch screen camera and a compact shooter with a 15x zoom lens. These cameras will join the COOLPIX S3000 and COOLPIX S8000 to complete the new collection.

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Stand D40, Hall 9 &10, 7th-10th March 2010

Nikon UK is preparing for its annual appearance at the Focus-on-Imaging photography show which will be held at the NEC, Birmingham from 7th-10th March.

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Nikon UK today announces a new super telephoto lens, the AF-S NIKKOR 300MM F/2.8G ED VR II  and the new AF-S TELECONVERTER TC-20E III.

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With Nikon my Picturetown, all of your photos and videos are in one safe and secure place. You can quickly access your photos from any computer with an internet connection, and easily share albums and slide-shows via e-mail, your blog or on social networking sites. Sign up now and you could win a Nikon COOLPIX S1000pj camera, the world's first camera with built-in projector, we're giving away one every week.

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Nikon UK has teamed up with National Geographic in a partnership that aims to inspire wildlife and photography enthusiasts, using a broad range of media platforms.

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Nikon UK is pleased to announce a new Christmas cashback promotion that entitles customers to claim £50/€60 (ROI) cashback on its D5000 and £30/€30 (ROI) cashback on its D3000 Digital SLR cameras.

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Nikon’s D5000, the powerful and versatile DSLR with innovative Vari-angle LCD monitor, has won a prestigious DIWA Gold Award.

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Nikon Corporation is pleased to announce that its production of NIKKOR lenses (interchangeable lenses for Nikon SLR cameras) reached a total of fifty million units last month.

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