
Nikon today announces two new super-zoom cameras. The COOLPIX P510, successor to the hugely popular COOLPIX P500, offers an astounding 42x optical NIKKOR zoom lens that reaches a powerful 1000mm super-telephone focal length, down to a 24mm wide-angle. It also packs a 16-megapixel back-illuminated CMOS sensor and advanced lens-shift vibration reduction. The 16-megapixel L810, successor to the COOLPIX L120, gets closer to the action than ever, thanks to a 26x extreme wide-angle optical zoom lens.

Nikon announces the addition VR to the EDG Fieldscope range. These new EDG VR Fieldscope models are the world's first Fieldscopes to incorporate a lens-shift type VR function.
The vibration reduction algorithm, based on Nikon's sophisticated VR mechanism used in NIKKOR VR lenses, has been optimized for these scopes and compensates external vibrations caused by wind and operations such as focusing, panning and tilting.

Less than a year after its launch, Nikon’s inspiring DX-format SLR, the D7000, has won the category of 'European Advanced SLR Camera of the Year 2011-2012 at the EISA (European Imaging and Sound Association) awards. This follows up on the success of the same camera at the TIPA (Technical Image Press Association) awards, where it won ‘Best D-SLR Advanced’, and the red dot product design awards where it won a ‘red dot seal of approval’.

Nikon today announces a completely new professional telephoto lens AF-S NIKKOR 200mm f/2G ED VR II to replace AF-S VR NIKKOR 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance.

Nikon UK is pleased to announce the release of the AF-S NIKKOR 24-120mm f/4G ED VR, a brand new 5x zoom lens for FX format D-SLR photographers. The 24-120mm focal length continues to be a unique proposition in the NIKKOR lens range and the new version features a fixed f/4 aperture throughout the zoom range. It incorporates Nano Crystal coat and Nikon’s second generation VRII system.

Nikon UK today announces a new fast aperture medium-telephoto lens – the AF-S NIKKOR 85mm f/1.4G. This lens supersedes the highly acclaimed AF NIKKOR 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer. This lens continues the rich legacy of NIKKOR 85mm optics and reflects Nikon’s continuing dedication to optical innovation.

Nikon’s D3S professional FX-format D-SLR has won a top award from EISA (European Imaging and Sound Association), claiming the Best European Professional Camera prize. Nikon also came top in the Best European Professional Lens category, which was won by the AF-S NIKKOR 300mm F2.8G ED VR II super-telephoto lens.

Nikon UK today announces a new super telephoto zoom lens – the AF-S NIKKOR 200-400mm f/4G ED VR II. This lens replaces the highly acclaimed AF-S Zoom NIKKOR 200-400mm f/4G IF-ED VR and features the new generation of Vibration Reduction technology (VR II), Nano Crystal Coat and a new A/M mode, making it an ideal, versatile choice for sports and wildlife photographers.

Brits are so in tune with their senses that they can recall the smell associated with a scene or location – just by looking at a photo of it. That’s according to research released by Nikon today to celebrate the launch of its new range of COOLPIX compact cameras, which capture memories in more vivid detail than ever before.

Nikon has launched a new pan-European advertising campaign which has the seal of approval from global popstar, Robbie Williams. The I AM NIKON TV campaign premieres in the UK over the Easter weekend from 2nd – 5th April 2010 on ITV, Channel Four and Channel Five. The ‘I AM Nikon’ campaign and features the latest range of Nikon COOLPIX cameras and are aimed at bringing Nikon’s rich heritage of professionalism and innovation to a wider audience of aspiring photographers.

Nikon UK today announces an exciting series of cameras as part of its new range of COOLPIX compact digital cameras. It includes Nikon’s first Full HD camera, a compact touch screen camera and a compact shooter with a 15x zoom lens. These cameras will join the COOLPIX S3000 and COOLPIX S8000 to complete the new collection.

With Nikon my Picturetown, all of your photos and videos are in one safe and secure place. You can quickly access your photos from any computer with an internet connection, and easily share albums and slide-shows via e-mail, your blog or on social networking sites. Sign up now and you could win a Nikon COOLPIX S1000pj camera, the world's first camera with built-in projector, we're giving away one every week.